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ABOUT AMAR UJALA

Founded in 1948, Amar Ujala is one of India’s leading Hindi newspapers with 22 editions in 179 districts in 6 states and 2 union territories. With a total daily readership of 4.70 crore (Source: IRS2019Q2, TR), making it one of the most widely read broadsheet newspapers in the country. The geography of Amar Ujala covers North India, including Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu and Kashmir, Haryana, Chandigarh, Punjab, and Delhi NCR. Post-independence, India saw a clear dominance of British-established English dailies. Amar Ujala was founded with an objective of promoting social awakening and introducing a feeling of responsibility among the citizens of a recently independent India, heading towards building a new India. Amar Ujala has now entered its 75th year since inception and has constantly contributed towards nation-building through a bold, unbiased, and trust-based news reporting. The strength of Amar Ujala lies in its consistent and superior editorial coverage, with a clear focus on a variety of local issues in our 179 districts of operation, as well as issues of state, national, and international prerogatives. Amar Ujala Web Services has its focus on quality content, videos, ground-stories, and the assurance of credible news. Amarujala.com and the app have a reach of over 65+ million unique worldwide visitors and more than 300 million video views per month. It has an active social media presence, with over 8.5 million Facebook followers, 4.5 million YouTube subscribers, 1 million Instagram followers and, 2.1 million Twitter followers. AUW offers Amar Ujala mobile app in the Hindi language for both Android and Apple users to make it easier for the audience to consume the content. We, at Amar Ujala Limited, take pride in spreading awareness about the issues that matter, voice our opinions in-depth, and cover them from an informative yet objective perspective, thereby giving a true reflection of the state -of -affairs. We have also diversified into other industries, such as healthcare, through Ujala Cygnus Hospitals, commercial printing, through Impressions Printing and Packaging Limited, business activation, through Touchpoint.
Year of Foundation

1948 YEAR OF
FOUNDATION

Trust of Families

44
Million TRUST OF
FAMILIES

Daily of India

#3 Hindi DAILY OF
INDIA

what Sets us  Apart

WHAT SETS US APART

  • Trust of 44 million families
  • 75-year-old leading media house
  • 22 Editions across 6 States and 2 Union Territories
  • Credibility core differentiator amongst competition
  • Catering to audience beyond physical geographies via Digital platforms
  • Offering content across genres to cater to all age cohorts

DRIVERS BEYOND PRINT

AUW
The Digital arm of Amar Ujala Limited, AUW delivers around the clock hyperlocal, national, international news & information across genres like entertainment, tech, lifestyle, health, education, jobs etc. via its app (android & iOS), social media and digital properties.

Amarujala.com is leading in the Hindi digital space, received WAN-IFRA award for its design, innovation, and audience fitment. Currently, amarujala.com has a reach of over 65+ million unique worldwide visitors and more than 300 million video views per month. It has an active social media presence, with over 8.5 million Facebook followers, 4.5 million YouTube subscribers, 1 million Instagram followers and, 2.1 million Twitter followers.

AUW offers Amar Ujala mobile app in the Hindi language for both Android and Apple users to make it easier for the audience to consume the content.
Impressions
A wholly owned subsidiary of Amar Ujala Limited, offers a wide range of printing solutions designed with the latest technology to cater to the growing requirements of our business partners and advertisers. The range of solutions includes magazines, books, calendars, advertising leaflets, promotional diaries, advertising pamphlets, advertising fliers, annual reports, newspapers etc. IPPL has a qualified team of pre-press, press, post press and QC for sheet-fed & web-offset printing requirements.

IPPL is equipped with state-of-the-art sheet-fed, heat set, web offset and other machines.
Ujala Cygnus
Ujala Cygnus Hospitals came into existence in November 2019 as a result of a merger of Ujala HealthCare Services and Cygnus Medicare. Ujala HealthCare Services is the diversified healthcare entity of Amar Ujala Limited. Cygnus Medicare was established to provide high-quality affordable medical and health care facilities to the people of tier 2 and tier 3 cities.

Ujala Cygnus has institutionalized Centres of Excellence in Intensive Care, Neurology, and Cardiology. Ujala Cygnus delivers state-of-the-art facilities like trauma, cardiology, cardiac surgery, high-end critical care, neurosurgery, orthopedics, spine surgery, joint replacement, gastroenterology, oncology, paediatrics, neonatology, and advanced laparoscopy to name a few.

Ujala Cygnus Healthcare Services operates in North India with 18 multi-super speciality NABH accredited hospitals. Ujala Cygnus has a team of over 300 highly-qualified doctors, including some of the finest names in the field of healthcare who have made these centres of excellence possible. Ujala Cygnus is also amplifying its activities to support the public health systems of the government. It is dedicatedly working to provide good health and primary care facilities.
Touchpoint
Event planning and activation division of Amar Ujala Limited, which offers 360-degree integrated marketing solutions to a vast array of clients across the country. Touch Point offers event production & management, customized activations, print-led promotional campaign, TV content, FM campaign, digital amplification, social media connect, OOH campaigns, PR coverage and so on. Right from the client briefing to conceptualization to project implementation to post-event amplification, Touch Point is driven by a highly dedicated team of professionals and the focus is to align brand objectives with modern concepts to deliver creative and engaging experiences to its clients. Today, it has a highly esteemed clientele consisting of top-notch brands like Hindustan Unilever, Byju’s, Gail (India) Limited, Bharat Petroleum, Bajaj, Dabur, P&G, Hero, Mahindra & Mahindra, Tata Motors, Honda, LG, Volvo, Kellogg’s, Parle, SRM University, Aditya Birla Group, ICICI, DS Group etc.

CORPORATE SOCIAL RESPONSIBILTY

Amarujala Foundation
CSR arm of Amar Ujala Limited with a mission to create a better future through the empowerment of all. Amar Ujala Foundation was established in 2012 and in alignment with company's broader vision, the foundation continues to increase the service outreach of impact-generating projects. AUF has started several field initiatives that are developing towards enabling larger swaths of society to live their lives with pride and dignity-through direct action on the ground to empower everyone. Other goals include women empowerment, preserving the environment, serving the elderly, recognizing unsung heroes from all walks of life, and encouraging the emergence of excellence in our younger generation.
Flagship initiatives of Amar Ujala Foundation are-
  • Atul Maheshwari Chatravritti - AUF launched a unique scholarship program, Atul Maheshwari Chatravritti, in 2014 for the underprivileged meritorious students to assist them with financial aid.
  • Baandal Valley Project Amar Ujala has adopted 8 villages in Baandal Valley, (situated near Dehradun, Uttarakhand) in collaboration with HESCO, for the overall upliftment of people, focusing on women welfare, empowerment and education, skill upgradation and providing livelihood opportunities.
  • Dorilal Agrawal Scholarship - Amar Ujala Foundation and Viklang Sahayata Sanstha, Agra joined hands to support the specially abled meritorious students with financial aid.
  • Shabd Samaan - Shabd Samman is a platform curated by Amar Ujala Foundation to recognize the work in preserving the ethos of our literature in the form of awards. Prominent personalities like Former President of India- Shri Pranab Mukherjee, Indian lyricist Shri Gulzaar, Indian actor Girish Karnad, has been a part of Shabd Samman.
  • Hindi Hain Hum - Under Amar Ujala Foundation umbrella, Amar Ujala launched an initiative called ‘Hindi Hain Hum’ to enhance the glory and pride of the Hindi language and re-energise its essence, highlighting the high cultural, literary, practical and everyday value that it holds in our lives and in our territory.
  • Blood Donation Camps - AUF has consistently been initiating health camps for blood donation, ‘Raktdaan-Mahadaan’, for many years and is breaking records. AUF managed to organize more than 1400 camps wherein more than 65,000 people donated blood voluntarily during the Covid-19 pandemic in the years 2020 and 2021.
  • Free health check-ups camps – This is a special initiative of AUF to provide free healthcare services through standalone camps to meet the immediate health care needs of the marginalized communities in remote rural areas. In the last two years, more than 432 camps have been organised.
  • Police Ki Paathshala - This is an innovative initiative of AUF to develop awareness in adolescents and young students about the law, civil rights, and social responsibilities, where senior IPS officers and police officials share insights with the students.
  • Aparajita- 100 Million Smiles - A flagship initiative of Amar Ujala Foundation, was launched to empower the women of rural and urban areas and to develop a community that thinks in a positive direction, has a sense of equality towards women, advocates for gender equality and is also committed to stand against any form of violence towards women.

AWARDS & RECOGNITION

FLAME Awards Asia 2022
AFAQS Media Awards
INMA Award 2021
INMA Award Final

EDITORIAL AND MARKETING INITIATIVES

Hindi Hain Hum

Amar Ujala, being a leading Hindi newspaper, launched an initiative called ‘Hindi Hain Hum’ to enhance the glory and pride of the Hindi language and re-energise its essence, highlighting the high cultural, literary, practical and everyday value that it holds in our lives and in our territory.

A high decibel campaign targeting all age cohorts for both B2B and B2C audiences, sitting at National and International level.

Shabd Samman

Shabd Samman is a platform curated by Amar Ujala Foundation to recognize the work in preserving the ethos of our literature in the form of awards. This initiative was launched in order to discharge inevitable responsibility of eulogizing and immortalizing life-enriching tradition of the written word and to highlight the best literary work coming up in various Indian languages.

Prominent personalities like Former President of India- Shri Pranab Mukherjee, Indian lyricist Shri Gulzaar, Indian actor Girish Karnad, has been a part of Shabd Samman.

Hum Raahi

The trade network, which we refer to as Humrahi (meaning “Our Companion”), is the backbone of the newspaper industry. The entire supply chain is highly dependent on this network for the delivery of the product to households.

During the pandemic, Amar Ujala took the initiative to celebrate these faceless heroes with our readers and give them due credit for their contribution. Calling it the “COVID Warrior Coverage,” we brought forth these local heroes, the agents and hawkers, and published their photos for their respective editions, along with their name and area with a message appreciating their duties toward readers during this period of uncertainty.

Maa Tujhe Pranam

To promote national integration, harmony, and solidarity on Independence Day, Amar Ujala launched North India’s most coveted event, Maa Tujhe Pranaam (“salute to the nation”), which occurs annually on August 15.
Maa Tujhe Pranaam has been the flagship event for Amar Ujala for more than 15 years. We realize the relations, generations, and emotions associated with our publication, and Maa Tujhe Pranaam celebrates the achievements and sacrifices of, and pays tribute to, the Bravehearts associated with the freedom movement. This event, which encourages equity among the citizens, is a month-long extravaganza celebrating love for our nation and the nation’s Independence Day.

Shubh Labh

Amar Ujala rose above the challenges to find opportunities in such unprecedented times. We launched an initiative called Shubh Labh Mahotsav to ride in on a festive wave. This initiative brought together local retailers on one common platform and attracted potential customers by offering value add-ons to both the seller and the buyer.

CONTACT US

HEAD OFFICE

AMARUJALA.COM
Amar Ujala Limited
C-21, Sector-59, Noida, UP-201301
Phone No: 0120-4694000
For advertising queries on Amarujala.com: sales@auw.co.in
For partnership/programmatic related queries: ea@auw.co.in
Any other queries: feedback@auw.co.in

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